Wedding-Dresses-blog

2000S

2000

“I knew I had to start Ralph Lauren Media—it belongs to a new world I wanted to know. Our goal here is to always stay invigorated, charged up, more exciting, stay young, stay contemporary.”

Ralph Lauren Media opens the Polo.com Web site. For over 30 years, Polo Ralph Lauren has reflected the American lifestyle on a global scale—now Polo.com will transform the world of Ralph Lauren from multipage magazine ads and four-walled retail stores into the dynamic full motion and sound experience of the Internet. Providing services, content and product sales to an increasing community of users, the Web site allows Polo Ralph Lauren to create a context around the products that have defined the Polo Ralph Lauren experience.

Microsoft founder Bill Gates welcomed David Lauren to the stage during the keynote address at Comdex (Nov. 12, 2000) –the largest gathering of information-technology professionals in North America. Buy men’s classic fit polo shirts at http://www.polooo.com

2001

The Polo Ralph Lauren Foundation establishes the American Heroes Fund following September 11th, to allow Polo’s 10,000 employees worldwide, as well as their customers, the opportunity to participate in the relief effort. Polo Ralph Lauren matched employee contributions dollar for dollar, also donating 10 percent of customer purchases at Ralph Lauren stores and on Polo.com during the month of October. The majority of the $4 million raised goes to establishing the American Heroes Scholarship Program, through the Citizens Scholarship Foundation of America, which provides college scholarships to children of the victims. Other beneficiaries include the Twin Towers Fund, the September 11th Fund, the Red Cross, the New York Police and Fire Widows and Children’s Fund, and the New York Police Department Foundation. Buy men’s classic fit polo shirts at http://www.polooo.com

2002

Having started the company with 26 boxes of ties in 1967, Ralph Lauren celebrates the 35th anniversary of a now $10 billion global business that produces designer menswear, womenswear, childrenswear, home collections and fragrances. The media honors Ralph Lauren with cover stories in Time magazine (international), Town & Country and Architectural Digest; an interview in Oprah magazine by the queen of tv; the Vogue/VH1 Fashion Awards Lifetime Achievement Award. Buy men’s classic fit polo shirts at http://www.polooo.com

2003

Discover the global world of Ralph Lauren by visiting Global.Polo.com. Polo Ralph Lauren launches Web sites, localized by country, to support its growing international business. The sites include fashion shows, local store information, company history, current advertising campaigns and its exclusive RL Style Guide.

2004

In October Ralph Lauren launched Rugby, a full lifestyle collection designed for men and women ages 16 to 25. The line features iconic rugby shirts, polos, jackets, suits, dresses, outerwear and accessories. Rugby is fashion-forward yet grounded in Ralph Lauren’s signature preppy style. The first Rugby store opened on Newbury Street in Boston on October 23, 2004.

2005

On March 14, 2005, Polo Ralph Lauren and the United States Tennis Association (USTA) sign a four year global partnership making Polo Ralph Lauren the official apparel sponsor of the US Open through 2008. As part of the partnership all on-court ball persons and officials will be dressed in specially designed Ralph Lauren apparel. “Polo Ralph Lauren will bring a new dimension of style to the US Open,” says Arlen Kantarian, chief executive, professional tennis, USTA. Buy men’s classic fit polo shirts at http://www.polooo.com

2006

March 29, 2006, a 24,000-square-foot Ralph Lauren flagship store opens in the Omotesando shopping area of Tokyo, Japan. The store features the full range of Ralph Lauren designs and merchandise, as well as an exclusive, limited-edition collection of exquisite handbags and accessories. “The opening of our Tokyo flagship store represents a significant milestone for our company. We will create a statement in Japan that will further advance the world of Ralph Lauren in this important part of the market where quality and design are highly valued,” says Ralph Lauren.

2007

Polo Ralph Lauren expands its global fashion empire to Russia with two flagship locations in Moscow. The first store opens in the heart of Russia’s Tretyakovsky shopping district. A second location opens within Barvikha Luxury Village, half an hour from downtown Moscow.

“Opening stores in Russia is more then just a strategic company initiative, the real excitement is communicating with a new culture. The Russian consumer will be able to experience my vision for the first time and it is thrilling.” -Ralph Lauren.  Buy men’s classic fit polo shirts at http://www.polooo.com